If Red Bull gives you wings, Logan Paul and KSI are soaring with rockets on their backs.
Prime Hydration is skyrocketing, and the company has just secured an endorsement deal with one of the world's biggest athletes, Patrick Mahomes!
The 28-year-old Mahomes has signed a deal with the YouTubers-turned-drink moguls, making the two-time Super Bowl-winning quarterback the face of Prime Hydration. He joins the ranks of other athletes such as Israel Adesanya, Alex Volkanovski, and "Bud" Crawford.
"PRIME is a disruptive brand that has taken over the beverage industry since it first launched. They are gamechangers, and that's exactly what I strive to be on the field. Our partnership is a winning play, merging innovation and excellence, setting a new standard both on and off the field," Mahomes said.
"It's an honor to join the PRIME family alongside some of the greatest athletes, leagues and teams in the world."
The deal is different than your run-of-the-mill sponsorship agreement ... we're told Logan, KSI, Patrick, and Prime have plans to collaborate on a bunch of different charitable efforts.
In fact, Prime has already contributed $100,000 in support of Patrick's 15 and the Mahomies Foundation.
KSI and Paul are clearly excited to have someone like Mahomes on board, seamlessly fitting in with the brand.
"At PRIME, we believe in teaming up with greatness, and Patrick Mahomes isn't just one of the best quarterbacks of all time; he's rewriting the record book and bringing a whole new level of excitement to the game," Logan and KSI said.
"Aligning with someone who's pushing boundaries and breaking records is what PRIME is all about, so this is a dream come true for us. It's a privilege to welcome Patrick Mahomes to the PRIME family and we can’t wait for you to see what we have planned for 2024!"