Logan Paul, known for his prowess in the WWE ring, is taking the sports world by storm with his venture beyond wrestling.
Teaming up with partner KSI, the dynamic duo behind Prime Hydration has clinched a major deal with one of the most esteemed franchises globally—the Los Angeles Lakers!
On a Tuesday announcement via social media, Prime Hydration and the Purple and Gold revealed their exciting partnership, declaring, "Lakers x @PrimeHydrate Hydration: Get ready L.A., PRIME Hydration is the new Official Sports Drink of the Los Angeles Lakers."
This collaboration marks another significant stride for Logan Paul and KSI's business empire, which has previously joined forces with heavyweight entities in the sports realm. Their company serves as the official sports drink for the UFC, the Los Angeles Dodgers, Arsenal, and FC Barcelona, not to mention collaborations with individual athletes such as Patrick Mahomes and Israel Adesanya.
The deal with the Lakers elevates Prime as an indirect partner with none other than LeBron James, a move that adds even more star power to the already impressive roster of partnerships.
The story of Prime Hydration began in early 2022 when Logan Paul and KSI, former rivals turned business partners, launched the company specializing in sports and energy drinks. In just a short period, the venture has skyrocketed in value, now standing as a company worth hundreds of millions of dollars.
The Lakers deal is a testament to the growing influence of Prime Hydration in the sports beverage market.
As Logan Paul and KSI continue to expand their reach, their collaboration with the iconic Los Angeles Lakers cements Prime's status as a heavyweight player in the world of sports drinks. Keep your eyes on this power-packed partnership as Prime Hydration hydrates the champions of the Lake Show.