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Dwayne Johnson Joins WWE Board, Secures Ownership of Iconic 'The Rock' Moniker

The Rock has added another achievement to his plate – he's now on the new WWE board, and he's got exclusive rights to his stage name.

Dwayne Johnson was revealed as the latest member of the board for TKO, which now oversees WWE and UFC as a combined entity. In his role as one of the decision-makers, DJ not only has executive power but also enjoys other perks.

To kick things off, he's receiving stock options valued at $30 million, which will gradually become his over time. Even more crucially, he's being given complete ownership of the 'The Rock' trademark – the name he's been using throughout his entire career, starting from his wrestling days.

The Rock In The Ring

In this new arrangement, Dwayne will benefit from his name, especially when it comes to making money from merchandise and royalties related to WWE using 'The Rock' in business.

According to THR, in the agreement between DJ and TKO about 'The Rock' rights, TKO gets an exclusive licensing deal for 10 years to use the brand for specific products. During this period, Dwayne can't license it to other companies that compete with TKO. Simply put, he gets the trademark, but WWE has the exclusive rights to use it for a decade.

The Rock said of the news ... "My grandfather, High Chief Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come."

Dwayne "The Rock'' Johnson's Photos

He adds, "Which is why I’m very humbled to have a seat at the table that has decades of history and family legacy for me. A table that my family helped to build. Being on the TKO Board of Directors, and taking full ownership of my name, ‘The Rock’, is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle."


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